What Happened
Celebrity chef Gordon Ramsay is accelerating the rollout of his casual restaurant concepts across the United States and Canada. Rather than focusing solely on white-tablecloth tasting menus, Ramsay's restaurant group is capitalizing on high consumer demand for chef-crafted smash burgers, bottomless sourdough pizza, and classic English fish & chips.
Why It Matters
Celebrity-backed restaurant concepts have often struggled, but Ramsay's disciplined culinary training and focus on consistent ingredients have made his casual brands among the highest-grossing dining spots in retail entertainment hubs.
Who Is Affected
Casual diners, fans of Gordon Ramsay's television shows, and urban food enthusiasts.
What Readers Should Know
Ramsay's burgers use a proprietary blend of chuck, brisket, and short rib basted with farm butter on the flat-top grill.





